July 5, 2018 | JJ Taylor


@realty is a real estate agency with a big difference.  We sell HOMES, not ADS.

Many other real estate franchises have advertising targets which agents are required to meet, meaning vendors need to fork out potentially thousands of dollars to list their property using the company’s mandatory advertising ‘packages.’

@realty operates differently and creates custom packages for  those looking to sell a property, starting from as little as $100 to advertise on realestate.com.au and 100 major real estate websites worldwide.

There is no minimum spend and vendors are encouraged to work with their agent to determine the best way to allocate their advertising budget.

@realty director JJ Taylor says @realty’s business model allows for more affordable home advertising and a more targeted approach, resulting in a quicker sale.

“We don’t take the cookie cutter approach with a pre-determined gold, silver and bronze package like many other agencies do,” he said.

“We offer our buyers access to all options to advertise their home – including print, digital, signboards, brochures and social media – and let them choose what works best with the help of our knowledgeable agents.”

A popular option is @realty’s social media Home Booster, which allows vendors to sell their home on social media with the help of an experienced @realty agent.

Each home boost costs as little as $200 and allows agents to target homebuyers within proximity of the listed property, retarget buyers who have previously visited @realty listings or have demonstrated online activity suggesting an interest in real estate.

Read more about @realty’s Home Booster here.