About Erika Luff

With more than 20 years of experience in Western Australia’s real estate industry, Erika Luff has built a reputation as a trusted advisor, skilled negotiator and results-driven Licensed Real Estate & Business Agent.

Throughout her career, Erika has successfully sold hundreds of properties across Western Australia, including residential homes, luxury properties, commercial real estate, residential leasing, land subdivisions and project marketing developments. She has helped homeowners, developers, investors and businesses achieve outstanding results, regardless of location. Erika has also built and sold multiple property management rent rolls, managed and trained high-performing real estate teams, and led successful agencies as a licensed principal.

Erika’s commitment to excellence has earned her some of the industry’s highest honours, including three REIWA Grand Master Awards, Number 2 in Western Australia for Project Marketing, Number 3 in Western Australia for Land Sales, together with numerous other industry awards recognising her outstanding performance and dedication to her clients.

What Erika values most, however, is the trust she has earned from her clients. A significant proportion of her business comes from repeat clients and personal referrals—a reflection of the lasting relationships she has built over many years. Her clients consistently praise her professionalism, honest advice, exceptional communication, strategic thinking and ability to negotiate outstanding results, resulting in glowing testimonials and long-term client relationships.

Erika specialises in strategic property acquisition, helping buyers identify and secure exceptional opportunities both on and off the market. Over the years, she has developed an extensive network of local buyers, interstate investors and an international database of clients, allowing her to connect the right buyers with the right properties. This broad network often creates opportunities that extend well beyond traditional marketing channels, providing her clients with access to qualified buyers and exclusive opportunities.

Her expertise extends far beyond traditional property sales. Erika has extensive experience in residential and commercial sales and leasing, project marketing, land subdivisions, property development, business sales, investment property, buyer representation and strategic property advice. She also has specialist knowledge in Specialist Disability Accommodation (SDA) and the NDIS housing sector, providing valuable insight into this growing area of the property market.

Preparing a property for sale or lease is just as important as negotiating the final contract. Erika works alongside a trusted network of experienced professionals who help present every property at its very best. From interior stylists, professional photographers and videographers to cleaners, gardeners, removalists, tradespeople and property maintenance specialists, her team ensures every property is showcased to maximise its appeal and value. Whether your property needs a simple refresh or a complete transformation before going to market, Erika can coordinate every step of the process.

Clients value Erika for her integrity, strategic thinking, exceptional negotiation skills and personalised service. She understands that every property and every client is unique, tailoring her approach to suit individual goals while maintaining clear communication throughout every stage of the journey. Whether representing a first-home buyer, luxury homeowner, investor, developer or commercial client, Erika is committed to delivering the highest level of service and achieving the best possible outcome.

Originally from Ukraine and having lived and worked internationally before making Perth her home, Erika is fluent in English, Ukrainian and Russian. Her multicultural background enables her to connect with clients from diverse communities and build lasting relationships founded on trust, professionalism and integrity.

Although based in Applecross, Erika proudly assists clients throughout metropolitan Perth and regional Western Australia. Whether you’re buying your first home, selling a luxury residence, leasing an investment property, acquiring a development site, investing in commercial property or seeking expert advice on your next project, Erika and her team have the experience, industry knowledge, extensive buyer network and dedicated support professionals to help you achieve exceptional results anywhere in Western Australia.

Specialising In
Residential Sales
Residential Leasing
Luxury Property
Commercial Sales & Leasing
Strategic Property Acquisition
Buyer Representation
Project Marketing
Land Subdivisions
Property Development
Business Sales
Investment Property
Off-Market Opportunities
SDA & NDIS Housing
A Complete Property Service
Strategic Property Acquisition
Access to Local, Interstate & International Buyers
Residential Sales & Leasing
Commercial Sales & Leasing
Property Styling & Presentation
Professional Photography, Videography & Marketing
Cleaning & Decluttering
Gardening & Landscaping
Property Maintenance & Repairs
Trades & Renovation Coordination
Removalist Services
End-to-End Sales & Settlement Management